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Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline
… ReadmoreThis survey and its analysis was co-authored with North Star Inbound’s senior creative strategist, Andrea Pretorian
Amazon Vice President Peter Faricy says the e-commerce site will be launching a brand registry program next
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Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help
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Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products.
In a preview of what’s on the horizon, Adobe shared a look at technology it’s
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