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Posted on September 12, 2017September 12, 2017

Report: Only 1% of exchange location data useful for offline attribution

Study also found that average accuracy of exchange-derived locations is ‘over 4 New York City blocks.’

Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline

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Posted on September 8, 2017September 8, 2017

State of Enterprise SEO 2017: Overworked SEOs Need Direction

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

This survey and its analysis was co-authored with North Star Inbound’s senior creative strategist, Andrea Pretorian

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Posted on September 1, 2017

Amazon to open brand registry next month in effort to fight counterfeit products

During an interview at Shoptalk, Amazon VP Peter Faricy said the program was in testing but will soon be available in North America.

Amazon Vice President Peter Faricy says the e-commerce site will be launching a brand registry program next

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Posted on August 31, 2017

Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.

Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help

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Posted on August 30, 2017

Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

 

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products.

In a preview of what’s on the horizon, Adobe shared a look at technology it’s

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